📈 How I Produced High-Quality Content On a (Very) Complex Topic + How AI Helped

Hi friends 👋

Let’s be honest: most people don’t know how to forecast SEO growth. (Or even that it’s possible).

And I get it. It sounds complex, statistical, and… kind of intimidating.

But if you’re doing content marketing and you don’t know what kind of traffic or results to expect, it’s really hard to prioritize work, make a business case, or talk to stakeholders confidently.

That’s why I wrote this:

This guide walks you through:

• Two realistic methods to forecast SEO traffic

• How to use Google Search Console data to make predictions

• A free spreadsheet you can plug your own site data into and forecast results in minutes

The writing and production process took months (and yes, it was challenging), but it was totally worth it. I wanted this to be a piece of content people could actually use.

And to me, that’s what makes content high-quality.

It’s not about being long. Or overly clever.

It’s about being genuinely useful — answering real questions, removing confusion, and giving the reader the confidence to take the next step.

For this article, that meant:

• Breaking down complex concepts without dumbing them down

• Creating a process readers could follow, not just understand

• Offering a tool (the spreadsheet) that makes it easier to take action right away

🤖 AI Use Case: When I needed help simplifying the complex

This article was one of the more technical ones I’ve worked on. SEO forecasting involves statistical models, traffic projections, and multiple moving parts.

So I used ChatGPT as a thinking partner.

Not to write the article, but to help me simplify dense explanations and test how clearly I was explaining things. I’d paste in a section or model and ask:

Sometimes you just need a second brain to talk to and for me, AI fills that role when I’m writing solo.

That’s it from backstage this week.

Let me know if you check out the article or if forecasting is something your team’s been working on too. I’d love to hear how you’re approaching it.

See you next Friday,

Kate 🌟