🔎 Search Has Changed. Has Your Content?

Hi friends 👋

Yesterday, I was a guest on a podcast and one question really made me stop and think:

👉 “Is SEO dead?”

Here’s my take:

No — SEO isn’t dead.

But it is shifting.

Mainly in two ways:

1️⃣ Google isn’t the only place people search anymore. People now go to other platforms too. Like TikTok, YouTube, and Reddit to find answers, ideas, and recommendations.

2️⃣ Searches are getting longer and more specific. Instead of typing “email marketing,” people search VERY specific questions like “how to write a welcome email for a handmade jewelry store”.

How to optimize your content for the new search era

With people searching in more places and asking more specific questions, your goal is to make your content:

• Findable across multiple channels. Repurpose your core ideas into platform-specific formats for TikTok, YouTube, LinkedIn, and anywhere else your audience looks.

• The “go-to” answer for niche questions. Solve specific problems in detail so people find value in your content — and AI is more likely to cite it.

• Structured. Formulate your content in a way that answers your audience’s exact questions.

• Built on your unique perspective. Share your own data, case studies, and personal insights — the things AI can’t replicate, but would cite in its outputs.

🎙️ If you want to hear the full conversation, you can listen to the podcast here:

And a quick announcement:

I’ve recently shifted from full-time content writing into a consultancy role. I help startup founders and marketers reach their audiences organically — with high-quality content and strategy that works in this new search era.

You’ll also see me being more active on LinkedIn, sharing practical tips and AI use cases to help you succeed in content marketing.

So, if you don’t already, connect with me on LinkedIn.

That’s all for this week.

See you next Friday,

Kate 🌟