⌛️ Too Busy to Post? 3 Shortcuts to Save Time on Content

Hi friends 👋

A few days ago, I ran a poll on LinkedIn asking:

“What’s the hardest part of creating content for you?”

Here’s what came out on top:

• 67% said “Finding time for content”

• 25% said “Knowing what will resonate”

• 8% said “Coming up with ideas”

Honestly, I wasn’t surprised.

Because most founders I talk to don’t actually struggle with ideas.

They struggle with making time to turn those ideas into posts.

And I get it.

Content has so many moving parts:

• Brainstorming

• Writing something that actually hooks people

• Designing visuals

• Posting consistently

It can feel like a full-time job on its own.

And when you’re working on developing your startup, or have a full-time job, finding time for content feels unrealistic.

But here’s the truth: you don’t need hours a day to publish valuable content.

Here’s what you need:

3 Ways to Save Time & Still Create Content Consistently

1. Repurpose more, create less

You don’t need to start from scratch every time.

• Do you have a blog post? → Break it into 3-5 LinkedIn posts

• Did you participate in a podcast? → Turn the highlights into a carousel

• Did you have a conversation with a client? → Make a short post answering their question about your business/industry

One strong idea can inspire a whole week’s worth of content if you squeeze it.

2. Use AI as your assistant

When you only have 20 minutes, staring at a blank page kills momentum.

Instead, brain-dump your raw ideas, then let AI structure them into a solid post with a hook, body, and takeaway.

Even if you tweak things later, you save a lot of time by skipping the “where do I start?” phase.

3. Batch-create on your high-energy days

Don’t pressure yourself to post daily in real time.

Block out 2 hours once a week to write and draft 3–4 posts.

Pro tip: keep a content bank (I use Buffer, but Notion, Google Docs, or Apple Notes works too).

That way, you can still post content even when you’re buried in other work.

The takeaway:

If content ever feels overwhelming, here’s the reminder:

It’s not about posting every single day.

It’s about showing up consistently enough with content that’s actually useful, real, and shareable.

Start small. Use shortcuts. Let tools take some of the load off.

Because your audience doesn’t need perfect. They just need you showing up.

📩 PS: If you’re ready to build a system around this, I’m opening a few 1:1 spots to help startup founders and marketers build a content strategy + 1 month of post ideas tailored to your brand.

Reply to this email with “Strategy” and I’ll send you the details.

Talk next week,

Kate 🌟