💡 7 Resources That Bring Inbound Leads On Autopilot

Hi friends 👋

Most founders I talk to want more inbound leads (or even new/passive revenue streams)…

But the bottleneck is always the same:

Creating high-value resources takes too much time.

And I get it. A well-made guide, template, or tool can take forever to build. Especially if you’re a busy entrepreneur juggling a lot of things alone or with limited resources.

So it’s easy to think: “I’ll get to that later. It’s not the priority right now.”

But it matters so much more than you can imagine.

Resources aren’t “nice-to-haves” anymore.

They’re what nurture trust and bring in leads on autopilot.

Here’s an excellent example of why you shouldn’t postpone creating the resources anymore:

Alex Hormozi’s famous $81M launch wasn’t powered by one giant product.

It was built on a stack of layered value, packaged into bite-sized, high-impact resources that kept people in his world and moved them closer to the bigger offer.

That same principle applies whether you’re launching at $81M scale or just starting out.

I’m talking about small, useful resources your audience actually wants. You can use these as:

• Lead magnets to grow your email list

• Low-ticket products for extra revenue

• Bonus assets that build trust and authority

But what can these resources look like?

• Checklists: 10 steps to make a short-form video for social media

• E-books or mini playbooks: A complete guide on how to get more brand deals as a micro-influencer

• Swipe files: A bank of high-performing email subject lines or TikTok hooks

• Templates: client proposal or monthly reporting templates ready to customize

• Toolkits: bundles of frameworks or resources packaged together

• Calculators: Estimate the ROI of switching from X to Y software, cost savings, growth projections (use Lovable to quickly make these apps using AI)

• Infographic one-pagers: Quick visual reference sheets your audience can save or print

Think about the simple resources that would save your audience time, help them avoid mistakes, or give them confidence to take the next step.

How to use AI without ending up with generic results

When I say “use AI,” most people imagine opening ChatGPT and typing: “Make me a checklist.”

But that’s not going to give you a high-quality resource.

The trick isn’t to let AI “invent” for you.

It’s to use AI as your assistant so you can go from idea → draft → usable asset much faster.

Here’s how I approach it:

Step 1: Define your goal

Do you want a lead magnet to grow your email list?

A low-ticket product to sell?

Or a freebie to nurture trust?

Step 2: Describe your audience

What are they struggling with right now?

What resource would remove friction for them?

Step 3: Give AI a clear prompt with maximum context

The more details you provide, the better the draft. Include:

• What your business does (describe in depth)

• Who the resource is for

• The exact problem it should solve

• How you’d like it formatted (checklist, template, calculator, etc.)

Here’s a starter you can copy:

“I run a [type of business]. My service/product is [explain in depth]. My target audience is [describe]. They struggle with [pain point]. I want to create a [checklist/template/guide] that helps them [goal]. Please draft a structured version with clear steps/fields they can use right away.”

Step 4: Polish with your expertise

AI will give you a solid base.

But trust comes from you. Your lived experience, mistakes, and what you’d do differently. That’s the layer your audience can’t get anywhere else.

And that’s exactly what turns a “resource” into something people actually trust and use.

The takeaway

Creating big content takes time.

But micro-products can create outsized results — more leads, more trust, and even new revenue.

And with AI, you don’t need weeks.

Just an idea, context, and a bit of polish.

See you next Friday,

Kate 🌟