⚠️ The One Thing AI Can’t Fake (and Why You Should Share It)

As I’m putting together an SOP this week, one thing I’ve been thinking about is:

At Backlinko, it’s been part of the process from the beginning.

And it’s one of the biggest reasons people kept coming back — not just for “SEO tips,” but to hear how Brian Dean got results. Every tactic came from real stories, real tests, and real workflows.

That’s what made it credible. That’s what made it valuable.

When our current team of writers and editors joined the process, we carried that core principle forward: our own experiences shape what we share.

Now, with AI-generated content flooding the web, that layer of human insight is more important than ever.

Readers don’t return for “10 features of XYZ tool.”

A tool’s landing page can do that. Or any AI tool can give them a list of features a tool has.

Readers return because they trust human take — real, tested, been-through-it perspective.

That’s also what builds EEAT — Google’s standard for showing you have expertise, experience, authority, and trust:

• You’ve used the tool

• You’ve shared what you found useful

• You’ve found the flaws

And that comes through in how you write.

Even if you’re creating something different — a list of tips, a how-to post, or a tool review — anchoring it in your experience changes the game:

• It makes your writing more relatable

• It feels more trustworthy

• It makes readers want to hear from you again

Whether it’s “Here’s what surprised me the first time I used this…”

or “Here’s what didn’t work for me — and what I’d do differently now” —

these touchpoints build connection and make readers feel safe to take action.

And with all this, you might think AI doesn’t have the space in all this anymore. 

But here’s the truth:

🤖 Turn Your Experience into Content (with a Little Help from AI)

If you’ve ever struggled to shape your experience into something usable, let AI help.

Here’s a simple prompt you can use:

This turns fuzzy memories into structured, story-driven content — while keeping your voice, your authority, and your human edge.

Let me know if you try this prompt. Or if you’ve found other ways to bring more of your own voice into your writing.

See you next Friday,

Kate 🌟