⚠️ The #1 Reason Writing Content Feels Impossible (+How to Fix It)

Hi friends 👋

Every week, I keep hearing the same thing from startup founders and solopreneurs:

🗨 “I know I need content, but I don’t have the time to do it consistently.”

I know, when you’re running a business, content always feels like the extra thing on top of everything else.

But here’s what I’ve seen working with brands that consistently publish content:

The real issue isn’t time.

It’s the lack of a system.

When you don’t have a system, every new piece of content feels like starting from zero:

• What should I write about?

• How should I structure it?

• Is this even aligned with my goals?

That cycle makes content messy, inconsistent, and overwhelming.

With the right structure in place, you don’t waste time. You just sit down, open your playbook, and execute.

That’s how high-performing brands do it. Not because they’re creating nonstop, but because they’re following repeatable systems.

So, what does a content system look like, you may ask.

Here are the high-impact pieces helping you produce that ‘high-quality content’ every time:

• Brand guidelines — so your brand voice and style is consistent, no matter who’s writing

• Outline standards — so every piece of content you write has a clear, straightforward plan

• SEO briefs — so every article is optimized for search engines, not just written for the sake of writing it

• Production checklist — so you don’t reinvent the wheel every time and know what you need to do

• A content calendar — so you know exactly what’s coming before the week starts (helps with consistency)

These aren’t nice-to-haves. These are what save you hours of second-guessing and make sure your content actually moves the needle.

And that’s the shift most founders miss.

Once you have a system, content stops feeling like a drag.

And becomes something you can rely on to grow your business.

It’s also what’s helped me stay consistent with this newsletter.

And I want the same for you. That’s why I’ve been working on creating some plug-and-play systems (more on that soon 👀).

I’m wondering, would you be interested in downloading a ready-to-use system you could customize for your brand?

Looking forward to your replies 😊

See you next Friday,

Kate 🌟