👥 Audience-Driven Writing, AI Shortcuts, and the Truth About “High-Quality Content”

In this issue:

🎉 A small milestone celebration

🧠 What makes content actually high-quality

🤖 An AI use case that helps you understand your readers’ real pain points in seconds

Hi friends 👋

Quick celebration moment:

Since last week, my subscriber list has doubled 🎉 So thank you for being here, and for following along with this behind-the-scenes journey.

Now, real talk:

This week was slower than I hoped.

I’ve been finishing up an article for Backlinko that I mentioned last week — it’s about marketing ideas for small businesses. The kind of post packed with real brand examples and step-by-step how-tos.

(If you missed that issue, you can catch up here)

And this week, I moved from research mode into writing mode — which, to be honest, came with its challenges.

~30 marketing ideas.

~30 examples to match.

Each one needs to be short, specific, and actionable.

And when you’re working with that much material, your biggest challenge is “how do I keep this section concise, yet fit the value I have at hand?”

Here’s the answer:

So, this week, I asked myself:

• What is this article really trying to help someone do?

• What would make a reader actually act on one of these ideas?

The answers are scattered across the web — in Reddit threads, comment sections, and real conversations. You just have to collect them.

AI helped me in this big time.

How I use ChatGPT to write more relatable content

Reddit is the best place to go when you want to get to know your audience and what information they’re looking for.

But there’s a catch.

Reddit threads are long and chaotic. Reading them is super valuable, but it’s also very time-consuming.

Solution?

I paste the link to the Reddit thread into ChatGPT and ask:

In seconds, it pulls out a clean overview:

• What challenges people face

• What solutions they’ve tried

• What they’re still asking for

This helps me shape the article around real conversations — not assumptions.

And it’s one of the most practical ways I’ve used AI to create content that actually lands.

I’ve shared a video on LinkedIn about this a while back — you can watch it here:

So no flashy tools or shortcuts this week.

Just structure, real user insight, and a reminder:

Thanks again for being here. If this issue gave you a helpful idea (or even just helped you feel less alone in the writing process), I’d love to hear from you — just hit reply.

See you next Friday,

Kate 🌟