🤝AI Is a Partner, Not a Replacement: Here's Why

Hi friends 👋

This week, I’ve been exploring more AI tools. Some for content creation, others for automating parts of the content marketing processes.

I’m still testing them, and I’ll share my detailed thoughts with you (as always) next week.

But while AI hype is everywhere, there’s something important I want to pause on today:

Right now, a lot of people are excited about automating everything — from idea to finished content — with AI. No human touch needed.

But that’s not how you get high-quality content.

Because here’s the truth:

The content people actually want to watch or read doesn’t come from a tool. It comes from a person.

• 👉 Your experiences

• 👉 Your unique style

• 👉 The way you see the world

That’s what makes content relatable and worth following.

AI can’t replicate that. Because AI doesn’t have experiences of its own.

So, the best way to look at any AI tool?

Not to create content for you, but to create it with you. And save you time on mundane tasks.

Let AI be the assistant: help you brainstorm, structure, speed up research, or polish drafts.

But keep your voice, your stories, your nuance at the core.

That’s where the real value lies.

Speaking of AI saving you time…

Earlier this week, I posted a video on LinkedIn where I tested ChatGPT’s new Agent feature as a research assistant.

I asked it to pull TikTok hook ideas from Reddit and organize them into a spreadsheet. The result was surprisingly efficient.

Watch the video to learn more about how it works:

That’s it from me this week.

See you next Friday,

Kate 🌟